The 1950’s brought a new era of fashions to men and women, especially young adults. In the 50’s teenagers and young adults began purchasing their own clothing and because of this change in market buyers, clothing companies began to cater to their customers' fashion desires. The 1950’s were responsible for two distinct 50’s clothing styles; the “wiggle” dress and the “new look” dress. The wiggle dress gave the wearer a provocative, body hugging silhouette that women (and men) couldn’t get enough of. The normal waistlines and slim narrow skirts that would stop mid-calf and sometimes shorter drove 50’s fashions into sex appeal overdrive. The New Look Dress was developed in 1947 by fashion icon and creator Dior who decreed that hemlines should rise no more than 15 inches off the ground and waistlines should be cinched in an effort to curve the bust. Dior deemed these stylings, the “New Look”. The full skirt remained popular in fashion until the late 1950’s. Strapless dresses became in vogue and it wasn’t uncommon to pair wide circled skirts with cardigans.
At Bettie Page Clothing we love all things 50’s clothing and style! Check out our amazing selection of versatile and comfortable fashions that embody the feminine silhouettes introduced by the wiggle dress and the New Look dress. Browse our unique and fun collection where you’ll find the best choices in 50’s and retro fashions tailored for the lifestyle of the modern gal.